Friday, March 11, 2011

The Balvenie Whisky Academy


Although I try not to use this whisky blog as a platform for my job or to talk too much about my whisky work, I am so proud of what we have just completed that I just have to. Please excuse me.

Like a whisky-geek's dream fulfilled, we have completed a series of films on the history, production, and enjoyment of Scotch Whisky called The Balvenie Whisky Academy.

In working with film-maker Stuey Burnett, we initially imagined a series of films for the education of William Grant employees, sales and distribution partners. What we quickly realised was that we had something taking shape that would be of interest and benefit to the wider whisky drinking world, as well.

What I am most proud of is that The Whisky Academy is not a "brand" video, it is not an advertisement, it is an educational series of films about the wider category of Scotch Whisky featuring Charles MacLean, Sukhinder Singh, Eddie Ludlow, Arthur Motley, and Gavin D. Smith as well as colleagues, distillers, scientists, and, of course, yours truly.





Yes, in the process, I have developed an entirely new respect for TV presenters, and for my colleague David Mair who deftly hosts the bulk of the series. So a big thanks to David as well as the film crew of Stuey, John, and Anita.

The whole series goes live today for members of Warehouse 24 and comprises four modules, containing a total of 34 short films. We hope to expand and grow the content over time, but think that we are starting with a pretty impressive chunk of films.

The Balvenie Whisky Academy

I really hope you enjoy it and if you have any feedback, let me know!


8 comments:

The Whisky Wire said...

I've just had a quick peruse through 'The Balvenie Academy' and I have to say I'm very impressed. Well done to all involved for putting together such a great dramming resource fit for both newbies and enthusiasts alike!

RM said...

Hilarious.
I had a quick look and it looks great. Will share with a few friends who would also enjoy it. Hope there are more outtakes!

whiskybrothersa said...

Sounds terrific, well done Sam and team. I look forward to watching the videos.

David Bailey Jr said...

Truly amazing job Sam. Excellent work. Gone through the first few modules, and look forward to checking out the rest. Kudos!

Joshua said...

WONDERFUL!

Matthew said...

Hahahaha! I love you. You're the best. Sitting over the breakfast table with big mug of Earl Gray, savouring memories of our tasting from last night.

Tim said...

Excellent stuff mate. A really valuable resource.

Single Malt Whiskey said...

Great post! Balvenie is also one of my favorites along with Glenmorangie, Laphroig and Glenfiddich. Looking forward to reading more posts--seems like you know a lot about single malt scotches.