Although I try not to use this whisky blog as a platform for my job or to talk too much about my whisky work, I am so proud of what we have just completed that I just have to. Please excuse me.
Like a whisky-geek's dream fulfilled, we have completed a series of films on the history, production, and enjoyment of Scotch Whisky called The Balvenie Whisky Academy.
In working with film-maker Stuey Burnett, we initially imagined a series of films for the education of William Grant employees, sales and distribution partners. What we quickly realised was that we had something taking shape that would be of interest and benefit to the wider whisky drinking world, as well.
What I am most proud of is that The Whisky Academy is not a "brand" video, it is not an advertisement, it is an educational series of films about the wider category of Scotch Whisky featuring Charles MacLean, Sukhinder Singh, Eddie Ludlow, Arthur Motley, and Gavin D. Smith as well as colleagues, distillers, scientists, and, of course, yours truly.
The whole series goes live today for members of Warehouse 24 and comprises four modules, containing a total of 34 short films. We hope to expand and grow the content over time, but think that we are starting with a pretty impressive chunk of films.
Yes, in the process, I have developed an entirely new respect for TV presenters, and for my colleague David Mair who deftly hosts the bulk of the series. So a big thanks to David as well as the film crew of Stuey, John, and Anita.
I really hope you enjoy it and if you have any feedback, let me know!