Monday, July 07, 2008
The Edinburgh ale Innis & Gunn has taken the back page advertisement on TimeOut magazine here in New York City. The ad is text heavy with some puzzling math in the final paragraph.
Like a math test, it reads:
"There's the 7 days it takes to top ferment the original Edinburgh Ale. Then 30 days spent maturing at a constant temperature in American White Oak barrels [...] Yet another 47 days pass in a marrying tun, where the subtle complext flavours from the wood harmonise and mellow and and natural carbonation takes place. 77 days in all."
7 + 30 + 47, right?
I guess if you've made it as far as the final paragraph you're too much of a booze nerd to really be trusted as a human calculator.
Too many numbers. Must have beer!