Monday, July 07, 2008

Beer and Arithmetic

The Edinburgh ale Innis & Gunn has taken the back page advertisement on TimeOut magazine here in New York City. The ad is text heavy with some puzzling math in the final paragraph.

Like a math test, it reads:

"There's the 7 days it takes to top ferment the original Edinburgh Ale. Then 30 days spent maturing at a constant temperature in American White Oak barrels [...] Yet another 47 days pass in a marrying tun, where the subtle complext flavours from the wood harmonise and mellow and and natural carbonation takes place. 77 days in all."

7 + 30 + 47, right?

I guess if you've made it as far as the final paragraph you're too much of a booze nerd to really be trusted as a human calculator.

Too many numbers. Must have beer!


Unknown said...

We were surprised (and extremely pleased) to find that you can buy this at every Alcool Liquor in New Brunswick. Maybe they've added on the days it takes to ship it to the middle of frickin' nowhere!

Unknown said...

Hmmm...upon second thought, my math isn't so good either! Perhaps they've used a negative integer?

Anonymous said...

I don't know integers but I know what I like: Innis & Gunn rules.

ps I don't want to get into any kind of hardcore pedantry, but it's 'maths', not 'math'! Short for 'mathematics'!!